Dollars & Dragons

A newsletter and podcast focused on Friday Strout's fiction and tabletop roleplaying games. Featuring top industry contributors from both the professional Game Master scene, game designers, writers, artists, and more!

  • Increase your community's value to your players

    There’s a much better way to conduct business

    I wouldn’t say that I’m quiet about my stance on AI art.

    It’s unethical in its current form (and likely will continue to be.) So instead of covering all the things that are better covered by other people… I’ll give you an example of how you can support artists and others in your community.

    First, I reached out to an artist that I respected and admired, Nala.

    I presented the terms to Nala:

    • My players will request portraits from you.

    • I provide them with a free session after you are paid.

    They were skeptical about what my pitch was at first (perhaps because there isn’t a % cut going to me.) That being said: there isn’t a lot to be made if you’re trying to take a slice from an artist. Most freelancing artists barely make a living, as is. In essence, it’s a “value add”.

    A value add for your community is when you are giving back. Some do it with gifts (minis, art) or you can do it in the way that I do: deals.

    Most of the time you just need to reach out and ask people you work with to see if they’d like the boost or business. Help your friends. A rising tide lifts all boats.

    Other value adds for my community:

    50% off the courses from B. Dave Walters (huge wisdom dump for pro GMs/Players.)

    10% off dScryb! In partnering with dScryb I’ve planted my flag firmly in their camp. They provide an incredible value and I’m proud to be associated with them. Boxed text, ambience, music, sound FX, and even some maps with all those elements prepared for you. You can link your players to the soundscapes without an install – seamless and easy. If you use FoundryVTT there’s a module, too!

    If you’re interested to join my Discord community and chat, here’s the link. If you wanna chat about pro GM stuff, you’ll have to support me on Patreon for access to the exclusive pro GM category.

    Thanks for reading!

  • Dollars & Dragons Podcast | Ep 10 – LegalKimchi (he/him)

    YouTube, parenting, content creation, and commentors

    I had the pleasure of chatting with LegalKimchi, D&D YouTuber and actual attorney. We chatted about: Being a parent while juggling content creation and his work on The Vineyard.

    https://www.youtube.com/@LegalKimchi

  • Dollars & Dragons Podcast | Ep 9 – Kienna Shaw (she/they)

    TTRPG Safety Toolkit, cyberpunk, and The Vineyard

    I chatted with the badass Kienna Shaw about the TTRPG Safety Toolkit, working on Candlekeep Mysteries, her cyberpunk setting Arcon, and her contributions to the Vineyard!

    bit.ly/ttrpgsafetytoolkit

    https://metalweavegames.com/products/arcon

    twitter.com/KiennaS

    kiennas.carrd.co

    If you’d like to support the podcast, consider pre-ordering The Vineyard RPG!

    https://the-vineyard-rpg.backerkit.com/hosted_preorders?ref=dollarsanddragons

  • "LARPers Anonymous" Dollars & Dragons Podcast | Dave Walker (he/him) | Ep 8

    What’s it like to LARP?

    Today we talked with my old buddy Dave who I’ve played games with for 15+ years! We talked about LARPs (live-action roleplay,) old-school RPGs known as MUDs (Multi-User Dungeons), and his contributions to The Vineyard!

    https://www.profounddecisions.co.uk/

  • 5 stories your NPCs can engage your party with TONIGHT!

    Dollars & Dragons Newsletter

    An NPC can be made memorable with the smallest of details or inflections of ‘character’. Here’s some story-starters for your NPCs so you can remain armed the next time you’re caught flat-footed in a new direction. Drop these, then improv from there!

    1. The Highschool Quarterback

      1. “Back when I was a young fella I was the strongest lad in Phandalin. Once I hit an owlbear in the head and knocked’em clean out, I tell ya’s.”

      2. “When I was your age I was knocking back ten mugs a night and still up early to chop trees. One and done? Haw!”

    2. The Rent-A-Boyfriend

      1. “I need you to do something for me. Pretend to be my boyfriend for five minutes. My ex will be coming back from the docks soon and I want him to see us having a good time.”

      2. “My ex keeps following me. Don’t hurt him, just scare him off, would you?”

    3. The Perv

      1. “I was reading this new romance book ‘Bugbearly Fits’. You look like the type to enjoy it. Here. Let me know what you think.”

    4. Your #1 Fan

      1. “Wowee do you actually make use of all fifteen of those weapons? What’s the biggest monster you’ve killed!?”

    5. The Arbiter

      1. “Hey, you there. We’re having this argument and want you to help us settle this.”

  • "StartPlaying Games & You" Dollars & Dragons Podcast | Hunter Fell (he/him) | Ep 7

    Hunter from StartPlaying Games!

    Today we chatted with Hunter Fell who is a member of the StartPlaying Games team! We covered a bit of GenCon experience and the origins of SPG, as well as a brief discussion of networking.

    https://www.twitch.tv/warlocksandwaffles https://www.youtube.com/@warlocksandwaffles https://startplaying.games/gm/huzzahescapism

  • THERE IS NO SILVER BULLET | Your Pro GM business plan

    In search of the fast-track? Welp. Sorry to say…

    NOPE.

    But here’s how you do the work:

    • Discover your strengths.

    • Leverage your strengths.

    • Stop listening to people who don’t have a credible track record.

    • Fail humbly.

    • Fail more.

    • Learn from your failures.

    • Capitalize on your successes.

    You need your business to have longevity. Therefore, you need to focus on a few different things that are important:

    • What sort of games can you run and still have fun?

      • Focusing on your strengths is important to providing a great experience.

      • Run too many of the same campaign and you’ll get burnt out on it.

      • Run too few of the same campaign and you’ll be doing more prep on average for all your games.

    • What sort of games can you run without the time/pay ratio being out of whack?

      • It makes no sense to run 4+ hour games with an average seat price.

      • Your compensation needs to make sense at an hourly rate.

    • You need diversity of experience (different campaigns/settings) available to up-sell.

      • Your players won’t play Curse of Strahd 6x a week, but they might play in 6x different Ravenloft campaigns. (I only run CoS 5x a week now, but it’ll soon be 3x. Balogh, top-ranked GM, runs Exandria 6-8x a week in different homebrew campaigns.)

      • I have several players who play with me 3-4x a week. These are your super fans and will strongly consider any offering you have. They replace your “seat fillers” over time.

    Theros used to be a “dead setting”. I saw maybe 1-2 Theros games on SPG in March. When I coached my friend Kenzie onto SPG I encouraged her to start running Theros games because it would hit the underserved market. She now runs 4-6x Theros games a week because there is a hefty demand for a GM whose strength is that setting.

    Finding your business plan is at simple as discovering more about yourself. It’s not what everyone else is running. It’s what you’re great at.

    Happy gaming.

  • Dollars & Dragons Podcast | Ep 6 – Sebastian Yūe (they/them)

    Their job at Hit Point Press, Shift RPG, Storytelling Collective, being an editor for Uncaged: Goddesses, Big Bad Con 2022, indie publishing, The Vineyard, and their background in journalism.

    For this ep we have Sebastian on and BOY did we talk about some really cool shit. Topics: Their job at Hit Point Press, Shift RPG, Storytelling Collective, being an editor for Uncaged: Goddesses, Big Bad Con 2022, indie publishing, The Vineyard, and their background in journalism.

    https://www.sebastianyue.ca/

     https://sebastianyue.itch.io/

     Shift RPG Discord: https://discord.gg/Pww8psMjB9

  • Dollars & Dragons Podcast | Ep 5 – Sarah Madsen (she/her)

    On this pod we chatted with Sarah about her new Kickstarter project with Draco Studios (link below), being a novelist, the freelancing tabletop industry, leadership within tabletop projects, her adventure in Candlekeep Mysteries “A Deep and Creeping Darkness” and more!

    https://www.kickstarter.com/projects/dracostudios/dragonbond-endless-sagas

    https://koboldpress.com/haunted-items-brynjolfs-collar/

    https://unfetteredmuse.com/

    https://twitter.com/UnfetteredMuse

    To check out the Siren from our upcoming release The Vineyard signup for our BackerKit! You’ll get the PDF for free – Discord link for the playtest community is in the PDF. Amazing!

    https://www.backerkit.com/call_to_action/4f7c44d7-fe78-4309-984c-6d95567e5a29/landing 

    If you’d like a more polished and edited Dollars & Dragons please sign up for my Patreon so that I can afford to edit these things!

  • Consult like a business pro for D&D

    Hey y’all! This week we’re talking actionable steps for your biz.


    Being A Consultant

    The average marketing consultant is paid $100/hr. My rate is $175/hr for pro GMs and more for companies. Why is my time worth so much?

    I cut through bullshit. Here’s how:

    1. HONESTY

    Most clients shouldn’t hire me starting out. I actively recommend people don’t until they’ve been running their business for a while.

    When you’re new: You’ll learn just as much from a blue belt. Put in the work first, I say –

    2. SIMPLICITY

    Most of my work is about reducing things to the simplest action plan possible from what we CURRENTLY know. Business plans will change often, but making sure you’re heading in one direction intentionally is what is most important.

    When I was a tactical advisor in the Marine Corps we had a saying: “A good plan right now is better than a great plan tomorrow.” Time is money – and choosing to extend your timeline for factors that don’t net you a higher ROI is silly.

    I want you to win ASAP.

    3. THE NORTH STAR

    A foundational guiding light is important to understanding your business. You need to boil down your entire LLC to one truth. What is it?

    If you need more than 1 sentence, it’s too complex for your small business. You can’t follow more than 1 North Star.

    4. REMOVE OBSTACLES

    Automate your processes as much as possible so that you aren’t doing busy-work over and over.

    There’s no reason for you to do the same thing more than twice.

    Dollars & Dragons Podcast ep 4

    Josh Simons from Demiplane We chatted about Twitter, business development, theology, upcoming Demiplane services such as Vampire Nexus, party dynamics at the table, compensation in the tabletop industry, Kickstarters, and more!

    (The podcast is free! Support if you find it to be valuable.)

    https://www.patreon.com/posts/dollars-dragons-74442263

    Had a wonderful chat with Josh!

    BackerKit is up & we have a preview PDF!

    Check out our preview PDF by signing up here through BackerKit!

    Our team’s last ask: It would help out the team immensely if you hit NOTIFY ME ON LAUNCH on our pre-launch page.

    Play a game with me!